Most businesses likely have a web form present somewhere on their website for capturing important customer and prospect contact information. That web form probably consists of the standard name, street address, email, and phone number, or some variation specific to your particular business needs. On the surface, a web form seems like an easy, straightforward, and inexpensive way to build a list or respond to customers needs – and it can be, but a web form is also a gateway for spam and other threats to weasel their way into your email data.
Let’s identify the types of potential spam threats you might be facing and learn a bit about how form spam works.
Identifying Different Types of Spam
Whether for work, or personal use, we all have to deal with spam, but you might not be aware that there are different types of spam. Essentially spam is identified by the source from which it originates, whether its email spam, blog comment spam, or what we are talking about today – Web Form Spam (contact forms). Any form on your website that you get notifications from (via email) can be susceptible to Web Form Spam.
How Does Form Spam Work
There are two types of form spammers that you should know about, these spammers are very good at what they do. The best thing that you can do is prevent them from abusing your forms in any way.
- Spambots – their main targets are pages that allow them to post comments pushing products and links, which means contact forms often get caught up in the resulting mess. They typically find any and all web forms to abuse.
- Manual spammers – companies hire people to manually search for web forms to abuse, and target specific websites. These types of spammers are tough to prevent because they make it through protections, like robot detection and captchas.
Not all Form Spam is from Bad Spammers
- Interested parties innocently and unknowingly enter a typo into your web form. These will bounce and can become spam traps.
- A special type of these false email addresses is known as disposable domains, which will bounce or worse have your message exposed to the public.
- Fraudsters, spammers, and bots submit malicious information to track your campaigns and promote their fraudulent behavior.
If you suffer from any of these scenarios, then the outcome is quite simply that the ultimate success of converting these leads will suffer. Bogus, bouncing or disposable emails will eventually land you on a blacklist and damage your sender reputation. This means that even good submissions won’t receive your messages. You could even lose your ability to send email altogether. According to insidebigdata.com, “IBM looked at poor data quality costs in the United States and estimated that decisions made from bad data cost the US economy roughly $3.1 trillion dollars each year.”
Protect your Forms with Webbula
The great news is that there is a solution. Webbula can protect your web forms in real time and prevent bad data from entering your list in the first place. Webbula cloudHygiene can be integrated into web forms and help you avoid emails that will bounce as well as email threats that are deliverable. For best results, an automated decision tree can prompt the web form submitter to enter a valid email or correct a typo before submitting. Your list is one of your most valuable assets if your business relies on email. Taking the garbage out and keeping your list crystal clean with high-quality customers and prospects is the best solution and the next step is to call Webbula for help. Contact us today.
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